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What Is A Landing Page?
July 15th, 2010
When we started the Graphic Matter blog, we decided that we wanted it to be a no-nonsense source of information that focused on our most frequently asked questions. Well, this is certainly one of them! Here are ourfavorite answers to “What is a landing page?” and the sources that provided them.
- In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. www.Wikipedia.com
- The first page that a visitor lands on as a result of a traffic acquisition activity. The landing page can be a stand-alone page, a part of a special-purpose microsite, or a page on the company’s main website. Landing page optimization: the definitive guide to testing and tuning for conversions, by Tim Ash, John Wiley and Sons, 2008
- The first page that a user views during a session. This is also known as the “entrance page.” www.netstrategies.com
- A Web page that is the click-through point for an online advertisement. Special landing pages are often prepared that focus specifically on the offer or keywords that the Web surfer clicked on. www.neubertweb.com
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| What are the landing pages on your site? When a prospective customer enters your site through a landing page, is there a clear path to the information they seek, or the results you would like? We’ve been focusing a great deal on how and where people land on our web site – as well as our clients’ sites. Give us a call for a no-nonsense evaluation today; you may find that just a few small changes can dramatically improve your rankings and results! |
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Thanks for u r information
its very useful