Graphic Matter, Inc BLOG

www.graphicmatter.com

Graphic Matter, Inc BLOG - www.graphicmatter.com

Graphic Matter: Here, There, & Vegas too!

Spring has moved quickly into summer—and we’ve been so busy! Graphic Matter has participated in several business events on the Amy Melick, Graphic Matter, at the ISM-Supplier Diversity Fairlocal, regional, and national levels. It’s been an energizing time, reconnecting with clients, colleagues, and venturing into new markets and making new connections. Perhaps we saw you?

Graphic Matter sponsored a booth at the Institute for Supply Management – NJ [ISM-NJ] Supplier Diversity Fair on May 11, 2011 at the Bridgewater Marriott Hotel, in Bridgewater, NJ. This event presented local companies and their capabilities to area corporate supply management executives. Amy debuted our new banner, pictured here. The banner, printed on high quality, durable vinyl, is extremely light-weight and rolls up to fit in a small carry bag with a strap—An event must-have, at a price that makes it easy to own more than one. Need one? Call us.

 

Pitney Bowes Supplier Diversity Summit 2011June’s events began with an invitation for Bev & Amy  to participate in Pitney Bowes’ Supplier Diversity Summit 2011, in Stamford Connecticut on June 13. The Diversity Summit focused on the importance of supplier diversity inclusion and the growth and sustainability of a diverse supplier chain.

Graphic Matter at SCBP Small Biz Expo

 

On June 16, 2011, Graphic Matter exhibited at the SmallBiz Connect: Small Business Networking Showcase sponsored by the Somerset County Business Partnership [SCBP.org]. The event, held at the Bridgewater Marriott Hotel, provided the opportunity for Somerset County businesses to promote their capabilities to area businesses of all sizes. Chrys & Bev enjoyed reconnecting with clients, and were excited to see how many local businesses featured marketing collateral designed by Graphic Matter!

 

 

 

Vegas!Graphic Matter - WBENC - Pfizer

For the fifth consecutive year, Graphic Matter attended the WBENC National Conference and Business Fair, held this year at the Mandalay Bay Convention Center and Resort in Las Vegas on June 21-23. Aptly called “The Opportunity Connection,” Bev & Amy reconnected with some familiar clients and opened the door to several new opportunities. Pictured here at the Tribute Dinner are Amy, Bev and the Pfizer procurement team.

Pfizer- Graphic MatterImmediately following their return from Vegas, Bev & Amy were invited to participate in Pfizer’s Supplier Summit, held on June 27th in New York City. The invitees included 20 of Pfizer’s preferred Marketing Industry suppliers; the event was designed to encourage us to create alliances and partnerships between prime- and sub-contractors in this field, in an effort to capture a greater percentage of marketing dollars in diversity spend.

 

Graphic Matter… Out & About!

It’s spring and trade show season!

Graphic Matter will be participating in several upcoming events. We love opportunities to meet new prospective clients and reconnect with familiar faces, so look for us at these upcoming events!

Institute of Supply Management - NJ

Visit Graphic Matter’s booth at the Institute for Supply Management – NJ [ISM-NJ] Supplier Diversity Fair on May 11, 2011 at the Marriott Hotel in Bridgewater, NJ.

 

 

 

On June 16, 2011, Graphic Matter will be exhibiting at the SmallBiz Connect: Small Business Somerset County Business PartnershipNetworking Showcase sponsored by the Somerset County Business Partnership [SCBP.org]. This event will also be held at the Bridgewater Marriott Hotel.

 

WBENC National Business Conference & Fair 2011

Follow Graphic Matter to Las Vegas on June 21-23, where we’ll be attending the WBENC 2011 National Conference and Business Fair,entitled “The Opportunity Connection,” at the Mandalay Bay Convention Center and Resort in Las Vegas.

Also, Graphic Matter was recently interviewed by the Hillsborough Beacon about our recent award presented by the WPEO and WBENC. See the article here.

Do you have plans to attend any of these events? Reach out to us so we can connect!

 

Graphic Matter’s Favorite Blog Posts of 2010

Over the past year, Graphic Matter has shared with you the many different ways you can promote your business and your brand. Let’s sum up our year of informational posts and share with you the ones that were our favorites.

Here they are:

1. How I Love to Follow A Blog, Let Me Count the Ways! Parts 1 – 3

2. Organic Marketing? Really?

3. Get Pushy with Your Marketing: The Difference Between SEO & SEM

4. Graphic Matter’s Fab 5 “Shout Out”

5. Graphic Matter Client Spotlight – NTSG, Inc.

We hope that you have enjoyed our blog posts and have shared them with friends. We look forward to hearing from YOU and invite you to share with us your favorite tips from 2010 as well as what questions you would like to see answered in 2011.

The team at Graphic Matter wishes everyone a Happy and Healthy New Year!

Building A Brand – Part 4

Does your business need a logo?

One truth in life is that a picture is worth a thousand words, especially when it comes to recognizing and remembering a person’s or a company’s name. Have you ever tried to remember a person you met at an event, and then looked for a photo of them to refresh your memory. In the same way, we can recall a business by seeing their logo, store signage or business card.

A logo serves as visual stimulation to our memory, leaving a greater and lengthier impact than words alone do. Logos give brand name recognition and add visual interest to documents, web pages and printed materials.

It is the most direct way to differentiate your business; it’s an “impact” statement without the long-winded description. In a split second, tell your prospect how you are different AND BETTER then all your competitors in the yellow pages or on your google search results.

Does your business need a “professionally designed” logo?

As a graphic design studio, Graphic Matter highly recommends that you use a professional designer to design your logo. There are many reasons for this, far too many to cover in detail in this blog post.

Perhaps you may save money by using a “free” or low cost source, like a student or “crowd sourcing”, but consider what you might be sacrificing in experience and consultative services. At Graphic Matter we have seen many clients who have designed their logos themselves. Unfortunately they used the wrong software and created low-resolution photographic images. Then five years later when they are ready to upgrade their business [and require commercial offset printing or a large format trade show booth] they find they need to completely redesign their logo to translate to this new medium. A poorly designed logo can increase your commercial reproduction costs by 200%. The need to redesign a logo five years after launch can cost you five years of “brand building.”

“Price is what you pay. Value is what you get.” Warren Buffet

It’s not just a pretty picture…

Your logo needs to be designed and constructed in a manner that can be used in many media, over many years, and to withstand the copyright and trademark issues that may surface 10 or 20 years after you have launched your brand.

A logo needs to be highly functional. It needs to translate in full-color and grayscale. It needs to function with the production and technical requirements for commercial and digital print, on the Internet, possibly on TV, signage, embroidered on clothing, or embossed on packaging. Your logo must work at small and large scale, from imprinting on pens and yellow page ads to large signage.

While it is easy to get caught up with the aesthetic and philosophical perspective, when designing a logo, a designer’s job is to balance the creative with the practical and technical matters as well. This is not a task that is easily accomplished by the novice.

Your logo is the foundation of your brand – build it right the first time.

A better way to cut cost

If you need to cut corners when launching a business… and you will…do it with your tri-fold brochure or your website, instead of your logo. You will need to revise these in your first year or two anyway. As you refine your messaging and your target markets you will need to revise these marketing tools anyway, so a “prototype” brochure or web site is not a bad idea.

A logo should be built to stand the test of time… and legal… and technical… and production… and changing markets.

Come back and read our next post:  How To Choose A Professional Designer

Who Will Read Your Blog?

Now that you have clearly defined the purpose of your blog, you need to identify who your audience is going to be. In the same way that you focus on who will be using your products and/or services, you need to figure out for whom you are writing this blog. This will dictate the content of your posts as well as the tone in which you write them, two elements which will influence how you are perceived by your readers. Your objective may be to demonstrate the expertise of your niche to prospective partners, or to create an interactive relationship with clients, or even to motivate your internal staff. No matter what objective you decide to focus on, each one will require a different approach to both what you write and how you present it.

In order to help you define who your target audience will be, ask yourself these questions:

1) Are you writing this blog to inform existing customers about the full range of your products and/or services?

2) Are  you trying to reach new customers or markets and introduce them to your products or services?

3) Are you using your blog to demonstrate your expertise in a certain area?

4) Are you using your blog to promote better or more efficient customer service?

These are just a few of the questions that you can ask yourself in order to define your market.

For more details or help with identifying your audience/target market, contact the team at Graphic Matter!