Graphic Matter, Inc BLOG

www.graphicmatter.com

Graphic Matter, Inc BLOG - www.graphicmatter.com

Graphic Matter: Here, There, & Vegas too!

Spring has moved quickly into summer—and we’ve been so busy! Graphic Matter has participated in several business events on the Amy Melick, Graphic Matter, at the ISM-Supplier Diversity Fairlocal, regional, and national levels. It’s been an energizing time, reconnecting with clients, colleagues, and venturing into new markets and making new connections. Perhaps we saw you?

Graphic Matter sponsored a booth at the Institute for Supply Management – NJ [ISM-NJ] Supplier Diversity Fair on May 11, 2011 at the Bridgewater Marriott Hotel, in Bridgewater, NJ. This event presented local companies and their capabilities to area corporate supply management executives. Amy debuted our new banner, pictured here. The banner, printed on high quality, durable vinyl, is extremely light-weight and rolls up to fit in a small carry bag with a strap—An event must-have, at a price that makes it easy to own more than one. Need one? Call us.

 

Pitney Bowes Supplier Diversity Summit 2011June’s events began with an invitation for Bev & Amy  to participate in Pitney Bowes’ Supplier Diversity Summit 2011, in Stamford Connecticut on June 13. The Diversity Summit focused on the importance of supplier diversity inclusion and the growth and sustainability of a diverse supplier chain.

Graphic Matter at SCBP Small Biz Expo

 

On June 16, 2011, Graphic Matter exhibited at the SmallBiz Connect: Small Business Networking Showcase sponsored by the Somerset County Business Partnership [SCBP.org]. The event, held at the Bridgewater Marriott Hotel, provided the opportunity for Somerset County businesses to promote their capabilities to area businesses of all sizes. Chrys & Bev enjoyed reconnecting with clients, and were excited to see how many local businesses featured marketing collateral designed by Graphic Matter!

 

 

 

Vegas!Graphic Matter - WBENC - Pfizer

For the fifth consecutive year, Graphic Matter attended the WBENC National Conference and Business Fair, held this year at the Mandalay Bay Convention Center and Resort in Las Vegas on June 21-23. Aptly called “The Opportunity Connection,” Bev & Amy reconnected with some familiar clients and opened the door to several new opportunities. Pictured here at the Tribute Dinner are Amy, Bev and the Pfizer procurement team.

Pfizer- Graphic MatterImmediately following their return from Vegas, Bev & Amy were invited to participate in Pfizer’s Supplier Summit, held on June 27th in New York City. The invitees included 20 of Pfizer’s preferred Marketing Industry suppliers; the event was designed to encourage us to create alliances and partnerships between prime- and sub-contractors in this field, in an effort to capture a greater percentage of marketing dollars in diversity spend.

 

Graphic Matter… Out & About!

It’s spring and trade show season!

Graphic Matter will be participating in several upcoming events. We love opportunities to meet new prospective clients and reconnect with familiar faces, so look for us at these upcoming events!

Institute of Supply Management - NJ

Visit Graphic Matter’s booth at the Institute for Supply Management – NJ [ISM-NJ] Supplier Diversity Fair on May 11, 2011 at the Marriott Hotel in Bridgewater, NJ.

 

 

 

On June 16, 2011, Graphic Matter will be exhibiting at the SmallBiz Connect: Small Business Somerset County Business PartnershipNetworking Showcase sponsored by the Somerset County Business Partnership [SCBP.org]. This event will also be held at the Bridgewater Marriott Hotel.

 

WBENC National Business Conference & Fair 2011

Follow Graphic Matter to Las Vegas on June 21-23, where we’ll be attending the WBENC 2011 National Conference and Business Fair,entitled “The Opportunity Connection,” at the Mandalay Bay Convention Center and Resort in Las Vegas.

Also, Graphic Matter was recently interviewed by the Hillsborough Beacon about our recent award presented by the WPEO and WBENC. See the article here.

Do you have plans to attend any of these events? Reach out to us so we can connect!

 

Graphic Matter’s Rising Star

We’re reserving a little bit of space in our blog to share some exciting news for Graphic Matter!

Graphic Matter WPEO-NY Rising Star 2011

Pictured, left to right: Marsha Firestone, President, WPEO NY; Beverly Rossi, President, Graphic Matter, Inc.; and Lisa Bertrand, Regional Certification Director for WPEO NY

Beverly Rossi, President of Graphic Matter, Inc. was recently presented the WPEO Rising Star Award for the NY Region at the Women Presidents’ Educational Organization [WPEO] Annual Awards Breakfast. The event, held at The Plaza Hotel in New York City on March 4, 2011, recognized women business owners, corporations, and women’s business advocates.

The WPEO Rising Star Award recognizes a WBE that has been certified for between 1-4 years, has demonstrated past performance in doing business with corporations, government entities, and fellow WBEs, has supported other women in business, and has shown active involvement in the WPEO through volunteer service, in kind support, event sponsorship, committee participation and panelist contribution. Two winners are honored: one from the WPEO-NY region and one from the WPEO-DC region.

Beverly has been an enthusiastic advocate for WBENC certification, and together with fellow WBE Maureen Borzacchiello of Creative Display Solutions proposed a pilot program to increase vendor development opportunities for WBEs and second tier opportunities with corporations. Originally certified in 2006, Graphic Matter was also the 2010 recipient of the Done Deals WBE Partnership Award.

These organizations have provided immeasurable support to Bev and to Graphic Matter’s growth through the years. We are pleased to be able to reciprocate in kind, and proud that Bev has been recognized for her contributions.

 

Graphic Matter’s 2010 Year in Review

2010 was a year filled with accomplishments and milestones for Graphic Matter Inc. As we review this list we have compiled, we are again grateful to you, our clients and partners, for your support and confidence.

January 2010 – Launch of Our 2¢, Graphic Matter’s blog, opening a new line of communication and resource for our clients. We covered the topics that our clients asked us about the most – everything from blogs, SEO, branding, and client projects.

February 2010 – Graphic Matter attends WPEO Done Deals and Matchmaker Event in NYC and has matchmaker meetings with various corporations.

March 2010Mitushi Banerjee joins the Graphic Matter team as web designer.

April 2010 – Graphic Matter attends the WPEO Done Deals Challenge Reception in NYC.

June 2010Graphic Matter is awarded 3rd place in the NJ AD Club 42nd Annual Awards for the exercise booklet we designed for the Pink Ribbon Program, Recovery for Breast Cancer Survivors.

June 2010Graphic Matter designs trade show graphics for NTSG, Inc., providing visual impact for their sponsorship booth at WBENC’s Women in Business 2010 Conference, This visually compelling marketing tool is both versatile and portable for use at future events.

June 2010 – Graphic Matter renews WBENC Certification.

July 2010 – Graphic Matter attends New Jersey’s largest industry networking event sponsored by the NJ Marcom Council.

August 2010 – Graphic Matter celebrates our 8th anniversary as a Hillsborough business.

September 2010 – Graphic Matter creates a new business plan for growth in 2011 with the Haufman FastTrac Growth Venture program

October 2010 Graphic Matter wins the WPEO/WBENC Done Deals Partnership Award for securing the most WBE-to-WBE contracts.

November 2010Graphic Matter designs advertisement and accompanying micro-site for Pink Ribbon Program’s Breast Cancer Rehab.org, marking our first ad placement in a national publication [USA Today].

December 2010 – Graphic Matter wraps us another exciting year and prepares for a productive 2011.

Thanks for reading our blog. Let us know what you would like us to discuss in 2011. We look forward to more rewarding project with our clients in 2011!

Graphic Matter Client Spotlight – NTSG, Inc.

When Nancy Elberty, President of NTSG, Inc., agreed to sponsor WBENC’s [Women’s Business Enterprise National Council] Women in Business 2010 Annual Conference, she contacted Graphic Matter to provide the visual impact she knew NTSG’s sponsorship booth required. Graphic Matter worked closely with Nancy and her team to incorporate existing and new graphic elements into a striking 8’ x 10’ display graphic that is both versatile and portable. Additional consultation services for supplemental elements resulted in the booth’s compelling “total look.”

Elberty has since been featured in the article, Enterprising Women Stand Out on the Road to Success, about the benefits of certification as a diverse supplier on Diversity/Careers in Engineering & Information Technology , a website focusing on supplier diversity in the technical workforce. Elberty believes certification as a WBE opened doors for her company. “Organizations like WBENC provide opportunities and programs designed to help women-owned businesses succeed,” she says. “They show you how to best position and manage your company to overcome the challenges faced by many businesses.” Based in Lebanon, NJ, NTSG delivers a full range of optical network integration services including network engineering, installation, testing, maintenance, and decommissioning of SONET and DWDM networks throughout the continental U.S.

Graphic Matter has been WBENC certified since 2003. The WIB 2010 event marked our fourth year attending the WBENC annual conference, and we know we’ll keep going.We’ve made valuable connections with both corporate folks and fellow WBE’s that have led to new business and project partnerships.

Will your business be represented at an upcoming event or trade show? Are you confident you will be maximizing your investment of time and money at this event? Contact Graphic Matter for expert advice and design services to showcase your business effectively and affordably.