Graphic Matter, Inc BLOG

www.graphicmatter.com

Graphic Matter, Inc BLOG - www.graphicmatter.com

Brand IDENTITY vs. Brand IMAGE – What is Said vs. What is Heard

Brand Identity vs. Brand Image

We often see these two terms used interchangeably [and incorrectly] and while it seems there is a relatively small distinction between them, it can speak volumes in how you choose to spend your marketing dollars.

Brand Identity is how you want the consumer to perceive your product or brand. It helps to shape the personality of the product, service or company. It’s the voice you give your product or service.

Brand Image is the perception of your product or brand by consumers. It’s what they hear.

So many factors combine to create a brand image – some of which you have no control over. This increases the importance of the factors within your control, the strategic choices you make regarding your brand and marketing efforts.

The strongest voice you can give your product is a well-defined and consistently communicated brand identity. Teachers use this when they repeat an important concept for emphasis, and then really let it sink in. Have you given your brand a strong voice? Do you know what your next marketing initiative should be? If you’d like to know more about what your clients hear, give our marketing team a call.

 

Graphic Matter’s Rising Star

We’re reserving a little bit of space in our blog to share some exciting news for Graphic Matter!

Graphic Matter WPEO-NY Rising Star 2011

Pictured, left to right: Marsha Firestone, President, WPEO NY; Beverly Rossi, President, Graphic Matter, Inc.; and Lisa Bertrand, Regional Certification Director for WPEO NY

Beverly Rossi, President of Graphic Matter, Inc. was recently presented the WPEO Rising Star Award for the NY Region at the Women Presidents’ Educational Organization [WPEO] Annual Awards Breakfast. The event, held at The Plaza Hotel in New York City on March 4, 2011, recognized women business owners, corporations, and women’s business advocates.

The WPEO Rising Star Award recognizes a WBE that has been certified for between 1-4 years, has demonstrated past performance in doing business with corporations, government entities, and fellow WBEs, has supported other women in business, and has shown active involvement in the WPEO through volunteer service, in kind support, event sponsorship, committee participation and panelist contribution. Two winners are honored: one from the WPEO-NY region and one from the WPEO-DC region.

Beverly has been an enthusiastic advocate for WBENC certification, and together with fellow WBE Maureen Borzacchiello of Creative Display Solutions proposed a pilot program to increase vendor development opportunities for WBEs and second tier opportunities with corporations. Originally certified in 2006, Graphic Matter was also the 2010 recipient of the Done Deals WBE Partnership Award.

These organizations have provided immeasurable support to Bev and to Graphic Matter’s growth through the years. We are pleased to be able to reciprocate in kind, and proud that Bev has been recognized for her contributions.